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What’s the Scoop on Google and Mortgage Trends? – Ask a Trusted Vancouver Mortgage Broker

October 15, 2012 by  
Filed under Latest News, Latest Rates, Mortgage FAQ, Recent News

What’s the Scoop on Google and Mortgage Trends?

Adil Virani Vancouver Mortgage BrokerHow does the web site of the averageVancouvermortgage broker fare in Google? Are you in the money zone or in the back pages ozone?

Anyone can set up a site or blog, but it doesn’t mean a thing if people aren’t clicking through. Maybe you set up a site just to have one, but if you aren’t doing all you can to optimise you site on Google; you’re missing out on business!

To find out what’s happening in the mortgage biz, then just wait and hear what one of the big honchos at Google has to say. Specifically, we are talking about David Resnik who’s the top dog at Google’s Industry – Financial Services.

What are Canadians doing when it comes to mortgage related searches? Here are a few quick facts to whet your whistle.

Google Search and Mortgage Trend Facts


  • The CMHC says that just about one third of Canadians do ALL of their mortgage research online, and you want to be in this picture.
  • Mortgage related searches as a Google topic have become a sizzler, and is the top winner in the financial services sector.
  • In this year to date alone, Canadian searches for mortgage services and products has increased by a whopping and significant 60%.

What are Canadians Searching for on Google? 

You got to know by now that getting hits/visitors to your site is directly related to the key words being searched. This is not a stagnant area so you have to be aware of the trends, or else your site is going to end up on page ‘Who Cares?’.


So, what are the biggest search word trends on Google at the moment?

The Big Four Winners are:


  1. Mortgage calculator’ – If you don’t have one on your site then you’re out of the picture.
  2. Mortgage rates’ – Who didn’t see that one coming? Every home buyer is going to be concerned about rates aren’t they?
  3. ‘First time home buyers’ – Well, they do make up around 56% of the market, and everyVancouvermortgage broker wants them clicking on their site.
  4. ‘New Mortgage Rules’ – Pretty much follows up with number 3 above and those who are looking at putting less than 20% on their down payment.

Are you Using Google Ad Words?

One of the best ways to get people to click onto you mortgage broker site is to use Google ad words. It turns out that mortgage ads are actually pretty competitive on Google. If you’re advertising on Google, you can actually choose your search terms and spend as little or as much as you want to budget yourself.

Not sure if you want to go this route? You might want to re-think that strategy because the people who are looking for mortgage information are outpacing mortgage brokers who are advertising.

It all boils down to the old rule of thumb about supply and demand. Since the demand for mortgage information is outstripping the supply of brokers advertising, you can actually get a good bang for your advertising buck.

Be careful though, you have to do it right. A lot depends on not just the keyword, but other things such as the quality of your site and relevance of your content. If you don’t have a good site or landing page, mortgage searchers can click out of your site just as fast they clicked in.

The bottom line is that if you haven’t put a lot into your site or blog, you’re not going to get a lot out of it.

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